{"title":"New! Première - Dual-action care for all types of damaged hair","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cspan\u003eKérastase Première products provide dual-action care to restore every type of damaged hair. They restore hydration levels and softness to treated or bleached hair. The star ingredients of the range are 3% citric acid and 5% of the amino acid glycine. Purchase any product from the range now and get a complimentary mini product. Discover more!\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"premiere-bain-decalcifiant-reparateur-shampoo-250мл-декалциращ-възстановяващ-шампоан-за-увредена-коса","title":"Première Bain Décalcifiant Réparateur Shampoo 250ml - Decalcifying repairing shampoo for damaged hair","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cstrong\u003eDecalcifying repairing shampoo for damaged hair. A rich dual-action shampoo that removes calcium and strengthens and repairs damaged hair.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cspan\u003eDecalcifying repairing shampoo suitable for all types of treated or damaged hair. This product gently cleanses the scalp and hair while removing excess calcium that negatively affects the damage of treated hair. Hair is repaired from the inside out, and breakage is reduced. Its white creamy texture transforms into a luxurious foam. A dual-action product that fights the excessive amount of calcium in hard water, which attacks damaged or bleached hair, leaving it dry, dull, and prone to breakage. This shampoo helps to repair keratin bonds in the hair fiber and reinforces the hair from within. It feels smooth, easy to style, shiny, and supple. Contains a concentration of active ingredients – citric acid and glycine. Citric acid acts from the surface to the core of the fiber to deeply remove excess calcium, adding shine and movement to the hair. Once calcium is removed, the active ingredient glycine penetrates the inner layer of the fiber to reconnect broken links between keratin chains, significantly reducing breakage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cul\u003e\n\n\u003cli\u003eGently cleanses the scalp and hair while helping to remove excess calcium*.\u003c\/li\u003e\n\n\u003cli\u003eHelps reduce breakage and dullness by repairing the fiber. Hair is stronger from within and 2x smoother**, 93% stronger**, as if renewed. *Instrumental test after 6 applications of Première pre-treatment + shampoo + mask. **Instrumental test after application of Première shampoo.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cspan\u003eApply to wet hair, after Première pre-treatment. Massage well and rinse thoroughly. Follow with Première conditioner or mask.\u003c\/span\u003e\u003c\/p\u003e","brand":"monroebeautyhouse","offers":[{"title":"Default Title","offer_id":48026292748625,"sku":null,"price":35.79,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/2397\/7694\/files\/3B24497E-D387-43E7-BA91-011A34535FFF.jpg?v=1707515163"},{"product_id":"premiere-concentre-decalcifiant-ultra-reparateur-декалцираща-възстановяваща-пре-грижа-за-увредена-коса-250мл","title":"Première Concentré Décalcifiant Ultra-Réparateur Decalcifying Repairing Pre-Shampoo Treatment for Damaged Hair 250ml","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cstrong\u003eDual-action decalcifying repairing pre-shampoo treatment for damaged hair. Decalcifies and repairs damage, leaving hair strong, soft, and shiny.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003eThe first Kérastase pre-shampoo treatment that removes excess calcium and helps repair all types of damaged hair. Hard water with calcium content can damage sensitive, treated, or lightened hair. Damaged hair absorbs 3 times more calcium than healthy hair because it is more porous. The concentration of pure acids in this treatment has a dual action: it decalcifies the hair by removing excess calcium buildup and repairs it from the inside out, restoring hair strength while leaving it soft and shiny. With its transparent gel texture, this product for damaged hair repairs damage and reconnects broken keratin links to boost strength. Hair is left stronger and shinier. Use this product without rinsing, immediately following with the repairing shampoo in combination with a conditioner or mask from the Première range. It contains a high concentration of active ingredients. Citric acid works from the surface to the core of the hair fiber to remove excess calcium, adding shine and movement to the hair. Once calcium is removed, the active ingredient glycine penetrates the inner layer of the hair to reconnect broken links between keratin chains, significantly reducing breakage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cspan\u003eDecalcifies and repairs damage for 99% stronger hair*. Penetrates deep into the hair fiber to remove excess calcium. Eliminates roughness and provides 75% more shine**. Repairs broken links between keratin chains, providing 97% reinforcement of the internal structure*** and 93% less hair breakage**.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e*Instrumental test after application of Première pre-shampoo, shampoo, and conditioner. \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e** Instrumental test after application of Première pre-shampoo.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e***Instrumental test after 6 applications of Première pre-shampoo, shampoo, and mask.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003eApply generously to wet hair before shampooing and massage. Leave on for 5 minutes. Do not rinse and apply Première shampoo directly over the product to boost its efficacy. Rinse and follow with Première conditioner or mask.\u003c\/p\u003e","brand":"monroebeautyhouse","offers":[{"title":"Default Title","offer_id":48026321092945,"sku":null,"price":66.98,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/2397\/7694\/files\/A8EFB42F-DAA1-4F5A-B4B3-7381074C83CC.jpg?v=1707515592"},{"product_id":"premiere-masque-filler-reparateur-hair-mask-възстановяваща-маска-против-накъсване-за-увредена-коса-200мл","title":"Première Masque Filler Réparateur Hair Mask Anti-breakage repairing mask for damaged hair 200ml","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cspan\u003eA rich mask that fills the hair surface, suitable for all types of damaged hair. It restores the internal strength of damaged and treated hair and protects against future breakage. Hair is stronger. This product gently nourishes the hair while removing calcium that negatively impacts damage in treated hair. With its luxurious creamy texture, this decalcifying mask penetrates deeply, providing extra care and nourishment for maximum hair repair. It can be used after lightening or coloring. Its dual action restores the hair structure, smoothes the surface, and significantly reduces breakage to return strength and beauty to the hair. Contains a concentration of active ingredients – glycine and peptides. The active ingredient glycine penetrates the inner layer of the hair to reconnect broken bonds between keratin chains, significantly reducing breakage. Peptides are a chain of amino acids that fill the hair surface.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFills the hair surface and acts intensively on the inside to help restore the hair from the core, for strong, beautiful, and healthy-looking hair. Helps restore hair after lightening or coloring, protects the hair from breakage, for 98% less breakage* and 97% strengthening of the internal structure**. Provides\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e53% more radiant hair*** and 7x smoother hair***. *Instrumental test of Première shampoo + mask. **Instrumental test after 6 applications of Première pre-treatment + Première shampoo + Première mask. *** Instrumental test after application of Première mask.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections for use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse the power of layering. Start with the pre-treatment from the range. Then apply the mask to shampooed and towel-dried hair. Massage through lengths and ends. Leave on for 5 minutes. Rinse. Use the mask twice a week for maximum effect.\u003c\/p\u003e","brand":"monroebeautyhouse","offers":[{"title":"Default Title","offer_id":48086591340881,"sku":null,"price":60.33,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/2397\/7694\/files\/516A29B6-ADA8-4206-AE72-9E5AE42A79A4.jpg?v=1708505591"},{"product_id":"premiere-concentre-liquide-resurfacant-hair-treatment-90ml-възстановяващ-анти-фриз-серум-за-увредена-коса","title":"Première Concentré Liquide Resurfaçant Hair Treatment 90ml Restorative Anti-Frizz Serum for Damaged Hair","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cstrong\u003eLeave-in repairing serum for damaged hair. Leaves hair shiny and supple.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cspan\u003eLeave-in anti-breakage repairing serum for damaged hair. This serum works to seal and fill the hair fiber while protecting it from heat styling tools, leaving hair shiny and strong. Damaged hair absorbs 3 times more calcium than healthy hair because it is more porous. The Première serum has a double action: its lightweight texture seals the hair to protect its surface, while filling in damaged areas and increasing its strength. Hair is protected from the damage caused by calcium in hard water, as well as from humidity and heat up to 230°C*. Frizz is eliminated, and hair is smooth, supple, and easy to style. The product contains a concentration of active ingredients – glycine and peptides. The active ingredient glycine penetrates the inner layer of the hair to reconnect broken bonds between keratin chains, significantly reducing breakage. Peptides are a chain of amino acids that fill the surface of the hair fiber.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits :\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eA lightweight serum that protects hair from humidity, provides intense nourishment, and prevents hair breakage.\u003c\/li\u003e\n\n\u003cli\u003eFills the hair surface for up to 2x softer and 3x smoother hair*.\u003c\/li\u003e\n\n\u003cli\u003eHeat protection up to 230°C*, for 99% stronger hair* and 72-hour anti-frizz effect*. *Instrumental test after application of the Première serum.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cspan\u003eHarness the power of layering. Start with the pre-shampoo treatment from the range, followed by the shampoo, and then the mask or conditioner. Apply the serum to towel-dried hair.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eDo not rinse. Blow-dry and style your hair.\u003c\/span\u003e\u003c\/p\u003e","brand":"monroebeautyhouse","offers":[{"title":"Default Title","offer_id":48162109686097,"sku":null,"price":60.84,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/2397\/7694\/files\/806D2DD8-B9EA-4E6A-898E-AA393C94AEA4.jpg?v=1709722406"},{"product_id":"premiere-fondant-fluidite-reparateur-conditioner-декалциращ-възстановяващ-балсам-за-увредена-коса-200ml","title":"Première Fondant Fluidité Réparateur Decalcifying Repairing Conditioner for Damaged Hair 200ml","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cstrong\u003eDecalcifying reparative conditioner for damaged hair. Removes excess calcium, restores hydration and softness to damaged hair.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cspan\u003eThe first Kérastase decalcifying reparative conditioner for all types of damaged hair. Restores the hair's natural elasticity by strengthening the fiber. Restores hydration levels and softness to treated or bleached hair. When hair is already damaged, calcium from water further weakens the cuticle and the cortex of the hair fiber. This dual-action conditioner combats calcium overdose by decalcifying and then repairing the hair. Due to calcium buildup, hair becomes dry and prone to breakage, and this product restores it from the inside out. The Première conditioner envelops the hair with its light, jelly-like texture and restores the hair's strength and resilience. It is left extremely soft, smooth, and supple. Contains a concentration of active ingredients – citric acid and glycine. Citric acid works from the surface to the core of the hair to deeply remove excess calcium, adding shine and movement. Once the calcium is removed, the active ingredient glycine penetrates the inner layer of the hair to reconnect broken links between keratin chains, significantly reducing breakage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA lightweight formula that instantly restores hydration and elasticity to the hair. Hair looks healthy, is resistant to damage, supple, 7x smoother, 82% shinier*, and 2x softer*.*Instrumental test after application of Première conditioner.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cspan\u003eHarness the power of layering. Start with the pre-treatment from the range. Then, apply the conditioner to shampooed and towel-dried hair. Massage into lengths and ends. Leave on for 3 to 5 minutes. Rinse.\u003c\/span\u003e\u003c\/p\u003e","brand":"monroebeautyhouse","offers":[{"title":"Default Title","offer_id":48173051642193,"sku":null,"price":43.46,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/2397\/7694\/files\/60143B64-4EAF-476F-81E7-B95A43064004.jpg?v=1709891412"},{"product_id":"premiere-huile-gloss-reparatrice-hair-oil-30ml-интензивно-възстановяващо-олио-за-блясък","title":"Première Huile Gloss Réparatrice Hair Oil 30ml Intensive Repairing Gloss Oil","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cstrong\u003eRepairing oil that boosts the shine of damaged hair.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003eIntensive repairing shine oil for all types of damaged hair. With a high concentration of caring agents and a transparent texture, it softens hair that feels rough to the touch due to damage, while its repairing action helps reduce split ends and frizz. Calcium, like many minerals, is good for hair, but an excess can lead to calcium overdose, which further damages over-processed, damaged, or bleached hair, making it dry and prone to breakage. This luxurious, hair-enveloping oil has a dual action: with its high concentration of repairing and nourishing agents, it seals split ends, strengthens the hair fiber, and combats persistent dryness in damaged hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAdds softness to damaged hair that feels rough to the touch. Its repairing action helps reduce split ends for up to 12 times fewer split ends*. Hair is 99% stronger* and 4 times shinier*. *Instrumental test after application of Première oil.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHarness the power of layering. Start with the pre-treatment from the range, followed by shampoo, and then a mask or conditioner. Apply 1 or 2 pipettes of the oil to damp or dry hair. Do not rinse. Blow-dry and style as desired.\u003c\/p\u003e","brand":"monroebeautyhouse","offers":[{"title":"Default Title","offer_id":48173100007761,"sku":null,"price":51.13,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/2397\/7694\/files\/79B18F2B-CA6E-4E64-921F-455574943D17.jpg?v=1709891689"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0610\/2397\/7694\/collections\/image_534734cb-3752-4d3d-bada-439484af2993.jpg?v=1707514746","url":"https:\/\/monroebeautyshop.com\/en\/collections\/%d0%bd%d0%be%d0%b2%d0%be-premiere-%d0%b3%d1%80%d0%b8%d0%b6%d0%b0-%d0%b7%d0%b0-%d0%b2%d1%81%d0%b5%d0%ba%d0%b8-%d1%82%d0%b8%d0%bf-%d1%83%d0%b2%d1%80%d0%b5%d0%b4%d0%b5%d0%bd%d0%b0-%d0%ba%d0%be%d1%81%d0%b0-%d1%81-%d0%b4%d0%b2%d0%be%d0%b9%d0%bd%d0%be-%d0%b4%d0%b5%d0%b9%d1%81%d1%82%d0%b2%d0%b8%d0%b5.oembed","provider":"monroebeautyhouse","version":"1.0","type":"link"}